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COLOR WOW Xtra Large Bombshell Volumizer - New 2021 alcohol-free technology, weightless, non-damaging volumizer - instantly thicken fine flat hair for big, full-volume luxe results that last for days
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COLOR WOW Xtra Large Bombshell Volumizer - New 2021 alcohol-free technology, weightless, non-damaging volumizer - instantly thicken fine flat hair for big, full-volume luxe results that last for days

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PRODUCT DESCRIPTION PRODUCT DESCRIPTION The future of big, voluminous hair! Finally, a super safe, gentle way to majorly bulk up fine, thin, limp, flat hair. Typical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. Unfortunately, forcing the cuticle open to create volume is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential natural cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy, “naked” volume, body, guts and grip without compromising hair health. Delivers super-sexy, super-sized bombshell styles. Ideal for hair that flops and falls flat and cannot retain a style. The best hair styling product for anyone looking to volumize or add body, thickness and texture. Creates thicker, fuller curl bundles without causing droop. Hair feels completely natural, but super full, thick, and soft (but not fluffy!). No stiffness, stickiness or crunch. Hair has body movement and thicker texture that has style-holding grip. BRAND STORY Color Wow, the first professional range of breakthrough hair care technologies that keeps your color first-day fresh and makes it easy to achieve sexy, shiny WOW style with hair that’s been compromised by color treatments.